PRIVACY POLICY

Effective Date: [5/20/26] | Last Updated: [5/20/26]

Athletic Wellness Co. ("AWC," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with our team. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our site and services.

Information We Collect

We may collect the following types of information:

Information you provide directly:

  • Name, email address, phone number, and other contact details

  • Health and fitness information submitted through forms, assessments, or intake documents

  • Payment and billing information

  • Communications you send to us via email, forms, or other channels

Information collected automatically:

  • IP address, browser type, and device information

  • Pages visited, time spent on site, and referring URLs

  • Cookies and similar tracking technologies

Information from third parties:

  • Data from scheduling, payment, or fitness management platforms integrated with our services

How We Use Your Information

We use the information we collect to:

  • Deliver, manage, and improve our services

  • Schedule appointments and communicate with you about your membership or program

  • Process payments and manage billing

  • Send administrative communications, updates, and appointment reminders

  • Send marketing communications, where you have opted in

  • Comply with legal obligations

  • Analyze website usage and improve user experience

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your experience. You can control cookie settings through your browser. Note that disabling certain cookies may affect the functionality of our site.

How We Share Your Information

We may share your information in the following limited circumstances:

  • Service providers: Third-party vendors who assist in operating our website and delivering our services (e.g., scheduling software, payment processors, email platforms), bound by confidentiality obligations

  • Legal compliance: When required by law, court order, or governmental authority

  • Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

  • With your consent: Any other sharing will only occur with your explicit permission

SMS & Text Message Communications

SMS / Text Message Program

Athletic Wellness Co operates an SMS/text message communication program to keep our clients informed, engaged, and supported throughout their wellness journey.

About the Program
Our SMS program is designed to deliver timely and relevant communications to clients and prospects who have expressed interest in our services. Messages may include appointment reminders, health and wellness tips, promotional offers, membership updates, event announcements, and general business notifications.

How Users Opt-In
Users may opt in to receive SMS communications from Athletic Wellness Co through one or more of the following methods:

  • Submitting a contact or inquiry form on our website

  • Checking the SMS consent box at the point of sign-up or registration

  • Verbally consenting and having their information entered by a staff member

  • Responding to a keyword-based opt-in campaign via text message

By opting in, users expressly consent to receive recurring automated text messages from Athletic Wellness Co to the mobile number provided. Consent is not a condition of purchase.

Message Frequency
Message frequency varies based on your activity, appointments, and preferences. On average, clients may receive 2–6 messages per month. Frequency may increase temporarily during promotions, events, or active program enrollment.

Athletic Wellness Co may send SMS/text messages to users who have opted in to receive communications. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Sharing of information with subcontractors who support our business operations — such as customer service platforms — is permitted solely for the purpose of delivering those services.

Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we dispose of it securely.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request correction of inaccurate or incomplete information

  • Deletion: Request that we delete your personal information, subject to certain exceptions

  • Opt-out: Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly

  • Data portability: Request that your data be transferred in a structured, machine-readable format

To exercise any of these rights, contact us at the information below.

Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Athletic Wellness Co. Vero Beach, Florida | info@athleticwellnessco.com